ETA CPP EXAM REVIEW COURSE

ETA CPP REVIEW AGENDA

CONTEXT

ELECTRONIC PAYMENTS MODEL: Buyer purchases goods or services from merchant

ELECTRONIC PAYMENTS MODEL: Transaction data flows from merchant to Acquirer

ELECTRONIC PAYMENTS MODEL: Acquirer forwards transaction data to payment network

ELECTRONIC PAYMENTS MODEL: Payment network forwards transaction data to Issuer

ELECTRONIC PAYMENTS MODEL: Issuer authorizes transaction

ELECTRONIC PAYMENTS MODEL - CREDIT

ELECTRONIC PAYMENTS MODEL - DEBIT

WHAT ARE MERCHANT SERVICES?

DOMAIN 1 - Sales

DOMAIN 1 OVERVIEW – SALES CYCLE

CONVERTING LEADS INTO CUSTOMERS

RESEARCH YOUR PROSPECTS

QUALIFY THE PROSPECT

SALES REQUIRES PERSISTENCE

DEALING WITH RESISTANCE

TRIAL CLOSING

CLOSE THE SALE

DELIVERY

REFERRALS

KNOW YOUR MERCHANT AGREEMENT

DOMAIN 2 - Pricing And Interchange

DOMAIN 2 - OVERVIEW

COMPONENTS OF MERCHANT COSTS

INTERCHANGE

INTERCHANGE FLOW - Buyer purchases goods or services from merchant

INTERCHANGE FLOW - Transaction data flows from merchant to Acquirer

INTERCHANGE FLOW - Acquirer forwards transaction data to payment network

INTERCHANGE FLOW - Payment network forwards transaction data to Issuer

INTERCHANGE FLOW - Issuer retains interchange fee and sends net amount through network

INTERCHANGE FLOW - Network forwards net amount through network to Acquirer

INTERCHANGE FLOW: Acquirer retains merchant discount

DETERMINING THE INTERCHANGE RATE

INTERCHANGE CATEGORIES

PRICING PLAN TYPES

PRICING EXAMPLE

BUNDLED / TIERED PRICING PLAN EXAMPLE

PRICING PLAN TYPES#2

DOWNGRADE

COMMON DOWNGRADE REASONS

EXAMPLE - VISA DOWNGRADES

EXAMPLE - MASTERCARD DOWNGRADES

MERCHANT TRANSACTION COST

CALCULATING EFFECTIVE RATE

DOMAIN 3

DOMAIN 3 - OVERVIEW

ISSUER

ACQUIRER

THIRD PARTIES IN THE PAYMENTS ECOSYSTEM

ISO / MSP

THIRD PARTIES IN PAYMENTS ECOSYSTEM

PAYMENT FACILITATOR / AGGREGATOR

THIRD PARTIES IN PAYMENTS ECOSYSTEM #2

COMPARISON OF ISOs / MSPs and PAYMENT FACILITATORS

THE NUMBERS GAME

GETTING MERCHANTS STARTED - BOARDING

GETTING MERCHANTS STARTED - BOARDING #2

KEEPING MERCHANTS GOING - SUPPORT

DOMAIN 4

DOMAIN 4 - OVERVIEW

ACCEPTANCE PRODUCTS AND SOLUTIONS

ACCEPTANCE ENVIRONMENTS

EXAMPLES OF POS MANUFACTURERS AND DEVICES

TERMINAL FEATURES AND TECHNOLOGIES

INSTALLATION AND OPERATIONAL ISSUES

GATEWAYS

PAYMENTS SECURITY

DOMAIN 5

DOMAIN 5 - OVERVIEW

UNDERWRITING MERCHANTS

UNDERWRITING MERCHANTS #2

MANAGING MERCHANT RISK

MANAGING MERCHANT RISK #2

REASON FOR CHARGEBACKS

EDUCATING MERCHANTS

UNDERSTANDING RISK POLICIES

DOMAIN 6

DOMAIN 6 - OVERVIEW

SOURCES OF INFORMATION ON REGULATION

KEY FEDERAL REGULATORS OF THE PAYMENTS INDUSTRY

NETWORK COMPLIANCE

KEY COMPONENTS OF SECURE PAYMENTS SOLUTIONS

KEY COMPONENTS OF SECURE PAYMENTS SOLUTIONS #2

INFORMATION TO MERCHANTS

INFORMATION FOR MERCHANTS

COMPLIANCE BUZZWORDS

ADDITIONAL RESOURCES

FUTURE ETA CPP TESTING

THANK YOU!