SaaS Pricing Strategies for Startups (2022 Update)

Course Duration - 2.5 Hours

Level - Beginner

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Course Overview

The course starts with defining what qualities to look for in a good pricing. It reviews elements of pricing and commonly used pricing models. Finally the course introduces PRICEP™, the PRIcing Elicitation Process, a six steps methodology for defining the pricing of cloud software services.

Overall Course Objective

The student will learn about a methodology for defining pricing of cloud software services and how to apply the methodology to his own services. The objective is for the student to get a much better understanding of the elements underlying a good pricing, as well as a to better monetize the service.

Audience

The course is aimed at startup founders and executives.

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Meet the Instructor

Thierry Schang

I am Thierry Schang and I advise startups in Plug and Play Tech Center. I was a former VP of Engineering at TIBCO Software where I led the shift of the business model to cloud services, and I have been a startup CTO ever since. I have established pricing for cloud services since 2010. I have also been on the consumer side of dozens of services as a CTO and VP of Engineering. It led me to come across and analyze hundreds of SaaS pricing models, from there I created a rational process to help figure out the best pricing.