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Business Applications of Blockchain

Online full course (all 8 modules)

Course Duration - 1 Day

Level - Beginner

Course Description

This course lays the foundation to gaining competitive advantage in the Blockchain space by providing an understanding of the competitive implications and business opportunities associated with how Blockchain is affecting global industries such as finance, real estate, retail, healthcare, arts & entertainment, government, legal, food, energy, hospitality, education, insurance and supply chain among others. Through field experts, guest speakers, case studies and a group project the course aims to cover the factors and principles that govern the planning, organizing, and managing of a Blockchain based company or venture.


This course has been recorded on campus at UCLA during the 11 weeks it took students to attend it. The 12 hour course has the same content but we cut all the idle time.

Overall Course Objective

In addition to addressing the disruption in current financial markets, the course aims to uncover near-term business opportunities to bring value to society and increase social inclusion through eliminating the time-consuming and expensive notary and escrow services, shrink the settlement time of financial contracts and transform the landscape of legal contracts and procedures.


Students should leave the course with a comprehensive understanding of the global competitive landscape and core concepts of how Blockchain can affect a company's future performance.

Course Fee

Online full course (all 8 modules)
$799
UCLA In-campus
$765

Meet the Instructor

Alex Nascimento, MA, MBA
Alex Nascimento, MA, MBA

Alex has worked on developing communications & marketing strategies for Warner Music Group, Merrill Lynch and Polo Ralph Lauren in New York.  In addition to his international experience in the USA and Europe, Alex has held positions at top Latin American marketing services agencies in Brazil, where he also completed a Masters in Marketing. While working for WPP (the world's largest marketing conglomerate) in both Hong Kong and Los Angeles, Alex led marketing & branding efforts for Fortune 500 companies such as Coca-Cola.

Alex received his B.A. in Business & Marketing from Fordham University-NYC, his M.A. in Marketing from Pontificia Universidade Catolica and his MBA from UCLA.

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